The Concept Development practice plays an important role by grounding and anchoring people, knowledge, and discussions.

The grounding and anchoring are critical for describing, thinking and working with strategies, business and operational models and other kinds of knowledge.

Take the example of describing a Need, something when  dysfunctional would cause a negative outcome. 

Before one can describe a 'Need’ then one must first be clear on what is needed.  It is rather meaningless to talk about a ‘need for a football’ if one does not know what a football is. 

The same applies in many cases, one must know what “Marketing Management” is before one can discuss a “Marketing Management Capability”.

The Concept Development practice delivers knowledge that can ground and anchor many kinds of entities.

Key deliverables of the Concept Development practice are situated knowledge and learning.

This knowledge comes in many forms, not only as as powerpoints, models, or documents. The knowledge is anchored and situated in peoples daily work, their interests, questions, decisions, actions and other information needs, to be relevant and useful.

All forms of knowledge are important to create and harvest.

The Concept Development and Interweaving practices can be used in varied circumstances.

These circumstances  are characterised by many people, many ideas and intentions, many work practices, many perspectives, complications, VUCA, variations, interconnections, etc. That is, where there is a need to weave people and things together over time, place and boundaries.

The aim of both the Concept Development and Interweaving practices is to use art, craft, and science to unlock, realise and optimise the value of Togetherness. This makes them a good choice for empowering journey’s and efforts. Here are a few examples.

Introducing the Concept Development practice, featuring Interweaving - a missing ingredient in digital transformation efforts.

Digital transformation, agile projects, and strategy execution are all complicated and risky. 

The Concept Development and Interweaving practices provide a much needed help that interconnects people, work and things, in order to boost asset utilization, and release business results and values.

The practices …

We all know the learning models of double-loop learning and 4-aces. However, they are not sufficient to address learning and transformation in the age of information and the digital.

What’s missing? The missing part is what many startups are address, the effects of how uncertainty and not knowing what is right. Lean startups embarc on learning journeys in order to know what is right.

The Do-Right Learning Model adds an extra loop - Knowing what is Right, to complete the picture. The Do-Right Learning Model can also be called Tripple Plus learning.

Digital transformation journey's can and are described by a manifold of stories. A digital Transformation is not only …

… strategy (aspiration, plan) but also digital technologies (enabler)

… operations (stability) but also innovation and transformation(change)

… the organisation (inside) but also the environment (outside)

… doing but also values

Each story adds a piece but what happens when you put them all together? What story is that?

#DigitalTransformation journey's are described by a manifold of stories. 

Each story adds a piece but what happens when you put them all together? What story is that?

For some, … 

• digital enablers such as sensors, mobile devices, and new material is the most important story.
• the socio-economic evolution in the information age pulls us all into the future.
• digitisation of existing processes is vital.
• people's digital talents are at the center.
• management and entrepreneurial mind-sets  drive the lean and digital organisation.
• IS/IT is necessary and in focus.
• new business models, identity and vision direct you to where-to-play.
• innovation and agility save you from disruption,
• transformation of the workforce and organisation is the way to the future.
• partnering and renting your resources paves the way to become an exponential organisation.
• customer orientation is obvious.
• knowing what you know and don’t know, lead you to traverse build-measure-learn cycle fast.
• trend awareness and strategy lead the way.

No single story tells it all.

#Interweaving is interested in how all these stories Interweave.

Please find my presentation about Digital Transformation and Interweaving, held 5 dec at BrightTALK. The slide deck contains a few slides that were not presented due to time.

At Slideshare

Enjoy!