Innovating strategic management and business design through Interweaving

The blog channels WorkEm's knowledge, skills, approaches and values.

Grounding and Anchoring

The Concept Development practice plays an important role by grounding and anchoring people, knowledge, and discussions.

The grounding and anchoring are critical for describing, thinking and working with strategies, business and operational models and other kinds of knowledge.

Take the example of describing a Need, something when  dysfunctional would cause a negative outcome. 

Before one can describe a 'Need’ then one must first be clear on what is needed.  It is rather meaningless to talk about a ‘need for a football’ if one does not know what a football is. 

The same applies in many cases, one must know what “Marketing Management” is before one can discuss a “Marketing Management Capability”.

The Concept Development practice delivers knowledge that can ground and anchor many kinds of entities.

Continue reading