The popular Business Model Canvas (BMC) from 2005 by Alexander Osterwalder et al. offers a basic tool for discussing business models. It is often used in workshops where it provides simplicity for people who do not typically develop business models.

The simplicity comes with a price; it is easy to fall off the canvas when discussing aspects related to business models. Sometimes, the adjacent Value Proposition Canvas (VPC) captures fallen aspects such as pains and gains.

In a series of articles, we will slowly redesign, transform and interweave the Business Model Canvas to handle more aspects without sacrificing simplicity. The results in the interweaved Business Model Canvas (iBMC).

The iBMC is enriched to incorporate aspects such as ...

• Triple-bottom: economic, environmental, social or profit, people, and the planet;
• Sustainability and circular economy;
• Strategy and balanced scorecards;
• Value ladders and value chains;
• and more,

Stay tuned for upcoming articles here.
/Anders