Three people leave the same strategy review. One believes the plan is feasible. One thinks it needs major revision. One is certain it will be ignored.None of them is looking at different evidence. They are holding different attitudes toward the same object.Most friction in strategy, design, and architecture work follows this pattern. A developer sa...
A developer says "we cannot do this."A director says "this is required."An architect says "this is permitted."Each statement sounds like a fact about the work. Each is actually a statement about the kind of constraint in play. And each kind requires an entirely different response.When a developer says "we cannot do this" and means it is technically...
When we think of strategy, architecture, or design, we often picture tangible outputs: the detailed strategic plan in a binder, the architectural blueprint, or the final design model. However, these documents represent only a fraction of the total knowledge. The real substance of any strategic or design initiative exists in multiple forms, often un...
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